This will also highlight low CTR pages — ranking well but failing to attract searchers. Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics. Remember that you don’t have to fix everything, but prioritize the most important issues you feel will have the most impact.
GrowthBar’s intelligent algorithms weight different factors in the SERP and deliver a delightful dashboard and roadmap for improving your blog post. The reason OnCrawl made this list however is the usefulness of its API. If you’re white labeling reports or doing really complex things with large data sets, this is really handy. As such, its definitely recommended for enterprise customers that want to marry audit data with their own internal business data (clicks, revenue, gross margin, etc.).
With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact. With SEO audits, you can discover new ways to improve the user experience (UX) of your website. For example, if your site features a ton of broken links, resulting in 404 errors, you’re providing a less-than-stellar experience for visitors. For more in-depth insights, a technical SEO audit is the next step. This audit assesses technical aspects, such as website structure, mobile-friendliness, and indexing.
A social SEO Anomaly audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content. This audit also checks your website for social sharing buttons, which can encourage users to share your site. A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration.
- Typically enterprise-level websites are much larger and more complicated than small-business websites.
- Manual actions are the official name Google gives to the penalties it doles out for violating its search engine guidelines.
- New pages—as well as those that are not linked internally or externally, e.g., those found on newer sites—may not be crawled as frequently, if at all.
- With our powerful SEO audit software, you can identify any issues that may be causing slow load times and take action to improve page speed for maximum impact.
- Screaming Frog can crawl your site like a search engine spider.
How to perform an SEO audit
If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. When you do, you can improve your rankings in search results. Go through and fix each of these issues to improve your website’s performance. You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue.
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Keep in mind that you don’t need to force recrawling any time you change something on your website. W3C standards refer to the technical specifications established by the World Wide Web Consortium (W3C). These standards encompass protocols, languages, and guidelines that govern various aspects of web development, including HTML, CSS, XML, and more. But before you start searching for pages that fall short of assessment standards, you need to get a Google PageSpeed Insights API key. The app also has an in-built Content Editor tool that offers you suggestions on how to optimize pages’ content based on your top SERP competitors. But if you already created a project without enabling expert options, no worries.
SEO is not just about getting users and search engines to your site —it’s also about keeping and showing them around. One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit. In addition to a technical crawl, Semrush or Ahrefs provides other insights such as keyword rankings, backlink health, and competitor performance. The SEO site audit of these tools gives you a technical health score from which to work. Technical SEO ensures search engines can crawl, index, and fully understand your content.
Learn how to connect search, AI, and PPC into one unstoppable strategy. Tools lack the ability to understand context and strategy in the way that SEO professionals do. They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts.
Navigate to the Search Results Report and select a period from the dropdown menu. If this is unusually high, your website may have duplicate or similar pages. Duplicate content harms your SEO because Google can’t determine which page should rank higher in search results. If you have a blog with 300 articles but see 1,000 indexable URLs, Google may have indexed multiple article versions. Ultimately, we furnish you with the capacity to improve your ranking, attract an influx of visitors and drive more sales. Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit.
